AdSense Optimisation: Creating Channels 2: Custom Channels

Recall that URL channels can be used to compare how your ads perform on different sites. This is essential information for optimising your site - getting the best results possible with your ad formats and positioning. Custom channels go one step further and allow you to see how a particular page, ad unit, search box or referral button is performing. Each custom channel relates to a different ad characteristic. Think carefully about which ad environments or characteristics you want to monitor and choose descriptive names for each channel.

Set up a new custom channel by generating a channel name and then generating the ad code associated with that channel.

Create a new custom channel name as follows:
  • Log into your AdSense account.
  • Click on the AdSense Setup tab.
  • Click on the Channels link.
  • Select either the AdSense for content, AdSense for search or Referrals tab in the panel that appears.
  • Click Custom Channels.
  • In the box that appears type a memorable and descriptive name for that channel (eg 'homepageleaderboardtop' etc).
  • Click Add Channels to add your new channel name to the Active Channels list.
Now you need to generate the ad code associated with that channel:
  • Click on the AdSense Setup tab.
  • Select either the AdSense for content, AdSense for search or Referrals tab in the panel that appears.
  • Select the desired ad format and colour palette then click Continue.
  • Select up to five custom channels (named previously as above) from the Channel list by clicking the add>> link then clicking Continue.
  • Select the ad code and paste it into your webpage.
To move a page to a different channel simply update the code.

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