Click fraud is a relatively new phenomenon, made possible by the advent of publisher networks on the internet.
Google, Yahoo and others all offer services whereby webmasters can display ads on their sites in order to profit from visitors who click on them. Likewise, advertisers can bid to have their ads appear on sites with content that very much matches their own.
Sounds like an ideal way for an advertiser to reach their target audience doesn’t it? Well.. yes and no. Of course, the genuine clicks that this type of advertising attracts will be from exactly the right type of audience to buy the related product or service available on the site they are redirected to.
However, the threat of click fraud is ever present. There are a couple of main reasons why someone would want to click on your ads, thereby making you pay for the click, despite having no interest in your product or service.
Read more about this and hundreds of other types of internet fraud and scams and so protect yourself from them before you get parted from your cash.
Google, Yahoo and others all offer services whereby webmasters can display ads on their sites in order to profit from visitors who click on them. Likewise, advertisers can bid to have their ads appear on sites with content that very much matches their own.
Sounds like an ideal way for an advertiser to reach their target audience doesn’t it? Well.. yes and no. Of course, the genuine clicks that this type of advertising attracts will be from exactly the right type of audience to buy the related product or service available on the site they are redirected to.
However, the threat of click fraud is ever present. There are a couple of main reasons why someone would want to click on your ads, thereby making you pay for the click, despite having no interest in your product or service.
Read more about this and hundreds of other types of internet fraud and scams and so protect yourself from them before you get parted from your cash.
