AdSense Ad Management

I'm amazed it has taken so long but AdSense has finally cottoned on to what every other PPC provider has already been doing since the dawn of time - they are going to allow their publishers to update their ad colours and formats directly from their account dashboard.

Nothing revolutionary there you be thinking? And you'd be absolutely right! Which makes it all the more surprising that Google has been dragging their feet on this elementary piece of functionality. In the past any publisher wanting to update the appearance of their ad units had to generate code for each new ad and endure the often painstaking and torturous process of having to re-paste it on their site.

The new ad management system means (thankfully) that publishers will no longer have this battle - they'll be able to sign into their AdSense account, change the ad options and their edits will be reflected automatically on any ads displayed.

Who says you can't reinvent the wheel?!

Read more about this story on the official blog, Inside AdSense.

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