The clever people at Google (or the same bastards who stole my PR, depending on your perspective) have changed the way that AdSense for content ad units respond to clicks. Previously users could click anywhere on the ad unit and their click would be counted; now only those clicks which fall on the ad title or URL will be counted.
"What's the purpose?" you might ask. Well, according to Google they've tweaked the system to try and reduce the number of accidental clicks - accidental clicks which AdWords advertisers have to pay for but stand little chance of converting. They also claim that the decrease in accidental clicks will benefit publishers by making their visitors stop for longer. So it's a pink, fluffy, all-round nice state of affairs that will keep everyone in the ad food chain happy.
Read the complete story at the official blog, Inside AdSense.
"What's the purpose?" you might ask. Well, according to Google they've tweaked the system to try and reduce the number of accidental clicks - accidental clicks which AdWords advertisers have to pay for but stand little chance of converting. They also claim that the decrease in accidental clicks will benefit publishers by making their visitors stop for longer. So it's a pink, fluffy, all-round nice state of affairs that will keep everyone in the ad food chain happy.
Read the complete story at the official blog, Inside AdSense.
3 comments:
Some universities online have Adwords courses now.
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Sorry CresceNet, I didn't catch a word of that. My knowledge of French is very limited, but I think you write in the international language of spam. As I'm feeling generous your comment can stay.
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