Microsoft and Yahoo!

It seems such a long time since I wrote an article about Google on AdSense4Dummies. I guess I've been distracted by my other blogging efforts, which I have recently been attempting to diversify. One story can not have escaped your attention over the last few days - Microsoft's attempt to take over the internet's second largest search engine Yahoo!

Unsurprisingly Google has some strong thoughts about this and dedicated an article to it on the Official Google Blog. According to Raises troubling questions. This is about more than simply a financial transaction, one company taking over another. It's about preserving the underlying principles of the Internet: openness and innovation."

His main concern is that Microsoft will attempt to exert the same regulatory defying dominance over the internet that it did the PC. The might of Microsoft in unsurpassed even by a huge fish like Google. Coincidentally he mentions that the acquisition of Yahoo! will leave Microsoft with an overwhelming share of instant messaging and email capabilities.

To put it bluntly Google are running scared. Scared that their self-proclaimed guardianship of the internet is under threat by the combined efforts of Microsoft and Yahoo! It's about time Google had some real competition in the search engine stakes.

3 comments:

Mike Perry said...

Yes, Google could do with a real competitor but should it be Microsoft? There's too much power on the Internet by too few organisations.

Mike.

Tom said...

Thanks for dropping by Mike. I don't think anyone other than MS is mighty enough to give G a run for their money. I believe Yahoo! has rejected MS's offer because they undervalued the company.

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