Referral Promotion Rules Clarified

Some time ago I (and AdSense Support) published some guidelines to publishers about ways in which they could (and could not) promote their referrals.

A handy reminder of these guidelines has just been posted at the official blog, Inside AdSense.

Unlike other AdSense units publishers are actually permitted to promote their referral products. They must do so in an honest fashion by commenting on the benefits of the product concerned. They must not, however, blatantly encourage visitors to click on their referral links as a means of revenue generation.

Google explain that referral promotion is allowed because unlike AdSense for Content the advertiser is paying for a specific action and not just on a per click basis.

No comments: