What's the Catch?

There is no catch - just stick to the AdSense terms and conditions. Any infringement of the terms will be discovered by Google and they will almost certainly ban your account. They are not very forgiving with people who break their rules. Google will act swiftly to remove any suspected AdSense cheats, so that advertisers maintain confidence in the programme.

A massive 43% of Google's income comes from advertising - a very significant proportion which, being a business, they would love to increase further. AdSense is a no lose situation for Google - more sites with AdSense means wider audience, more advertisers attracted, an increased awareness of the Google brand, more clicks on adverts and more money for Google and you.

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