AdSense Ad Units - A Clean-Cut New Look

Out with the old, in with the new. The new ad formats will 'allegedly'
benefit advertisers and publishers alike.

AdSense have just released a refreshed version of their ad units. Gone are the irritating 'Ads by Goooogle' and in come a minimalistic alternative with neutral borders. Google have apparently been conducting extensive trials on the new format and have found the ads to be pleasing on the eye as well as better performing for advertisers and publishers alike. The eagle-eyed among you will notice that the previous claim, about performing better for advertisers and publishers alike, is a contradiction in terms that couldn't possibly be true, but we'll just gloss over that!

The new ads are going to be making an appearence over the entire network over the next week or so. The changeover will retain the previous fonts and colour schemes, so there shouldn't be any inconvenience for publishers. For more info check out the official Google blog, Inside AdSense.

1 comment:

recep said...

l also just read from the adsense official blog of google about this article and l saw they gawe u a backlink of your article and its should be very friendly for you:)
l am also adsense publisher and like all adsense publishers myself also liked the news changes of best pay per click broadcaster of google adsense's new advertisement blocks.
They are working hard to understand what the advertisers want and how to make them happy with the publishers clicks, from my point of wiew, adsense advertising unit workers also realised that the old wiew of google adsense was becoming unfriendly to the publishers and they become a very apart side of the website they are published. Google is changing this, they are tring to design new templates for their advertisers to let visitors of the adsense publishers pages more good looking and friendly to let them "click" on the advertisement.
l think adsense advertisers also want this new format. They were also realising they advertisers become very unfamilier with the site. They were also looking for the best position to their ads for maximum response. l think google will giwe more friendly looks to their advertisers to let the visitors "click" on the advertisements...
Advertisers happy, Publishers happy. Google happy.