New Search Engine Takes on Google

Former Googler's have launched a new search engine that they hope will rival Google one day.

The new site, called Cuil (pronounced 'cool'), has built up an index of 120 billion pages, which they claim are indexed in a more efficient way than Google.

According to Cuil founders the new search engine can understand the context of each page allowing the retrieval of better targeted search results.

Unlike conventional search engines Cuil displays search results in a magazine format. Unlike Google the new service will not harvest information about the search history of individuals.

Cuil founders, Anna Patterson, Russell Power and Louis Monier are former Google staffers. The other founder Tom Patterson worked for IBM and others on search and storage technologies.

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