PageRank Update July 2008

Blogging Googler Matt Cutts has just written a post on his blog confirming that Google will be updating toolbar PageRank (PR) over the next few days.

For anyone who isn't aware of what PR is then it's Google's measure of how important a site is. They work this out from the number of relevant sites that link to the site in question and how important in terms of their own PR each other those linking-in sites are. More in my previous post about PR.

PR update time is always an exciting time for webmasters - it allows them to see if their link building strategies have been successful over the previous few months.

Matt also mentions that Google will be removing penalties from a few sites that have been naughty (e.g. violated their webmaster guidelines) in the past.

Good luck to all webmasters out there. Hope you get the PR you deserve!

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