Just a quick update on my previous post about the Panda Software Infected or Not campaign. Infected or Not is a campaign to raise awareness of latent viruses and spyware that can creep past some protective software. They now have FireFox compatible versions of Panda NanoScan, which detects 813,653 different active viruses, spyware, Trojans and malware and Panda TotalScan, which detects 886,915 of the little critters. For further information refer to my previous post.
AdSense Policy Updates
It only seems like only yesterday that the AdSense TOS were last updated. Back then, in January, Google relaxed their rules on the use of competing ads on AdSense bearing pages. This time, as reported in the most recent entry of Inside AdSense, they are allowing publishers to display up to THREE link units on each page of their site. Link units are a great way of filling those niggling little gaps in your page content.
So, the maximum number of AdSense units per page are now as follows:
So, the maximum number of AdSense units per page are now as follows:
- 3 AdSense for Content units
- 3 AdSense link units
- 2 AdSense for Search boxes
- 2 Referral buttons for EACH referral product
Remember that these are the absolute maximums and cramming your pages full to the brim with AdSense units is likely to alienate your visitors.
There is also greater emphasis on AdSense publishers complying with the Google Webmaster Guidelines. Where will the generosity of the new touchy-feely Google end?
There is also greater emphasis on AdSense publishers complying with the Google Webmaster Guidelines. Where will the generosity of the new touchy-feely Google end?
Google Maps - Coming Soon to a Street Near You!
One of the great things about Google is that they're always so innovative when it comes to developing new products or refining existing ones. One of their newest party pieces comes in the form of Street View for Google Maps. I'm a huge fan of Maps anyway but this new technology takes it to an even more impressive level that simply can't be matched by its rivals. Street View places you right in the heart of the action on your Google Map. Get closer to your favourite destinations by clicking on the Street View tab and seeing high quality 360 degree photography of your location on the map. It's the closest you can possibly get to exploring a brand new location from the comfort of your own home. Best of all it's absolutely free. Keep a close eye on Google Maps because very shortly Street View really will be coming to a street near you!
AdSense Click Mishaps
AdSense click paranoia is sweeping the globe with publishers terrified of accidentally clicking their ads and even, in severe cases, the ads of other publishers. This concern is perhaps understandable with the high number of horror stories about publishers being unduly banned that are circulating the web. In an attempt to quell the unease Inside AdSense recently published an article entitled 'Accidents Happen'. In the article Google attempts to reassure AdSense publishers that their click analysis tools are so well developed they are able to recognise genuinely accidental clicks from something more sinister - and fraudulent. Just like the article title suggests, Google understands that accidents do occasionally happen and there's no need to report them every time. Accidental clicks will still appear in your account stats, but the earnings will be deducted so that advertisers are not left paying for the clumsiness of publishers. Publishers are also reminded that if they're genuinely interested in the destination of one of the ads they are displaying, they should use the preview tool to explore further.
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